{"id":19868,"date":"2024-08-08T06:31:09","date_gmt":"2024-08-08T04:31:09","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=19868"},"modified":"2024-08-05T11:55:44","modified_gmt":"2024-08-05T09:55:44","slug":"spolocnost-apple-oznamila-financne-vysledky-za-predchadzajuci-stvrtrok-sluzbam-a-ipadom-sa-darilo-iphonom-sa-az-tak-nedarilo","status":"publish","type":"post","link":"https:\/\/www.appleking.sk\/blog\/spolocnost-apple-oznamila-financne-vysledky-za-predchadzajuci-stvrtrok-sluzbam-a-ipadom-sa-darilo-iphonom-sa-az-tak-nedarilo","title":{"rendered":"Spolo\u010dnos\u0165 Apple ozn\u00e1mila finan\u010dn\u00e9 v\u00fdsledky za predch\u00e1dzaj\u00faci \u0161tvr\u0165rok! Slu\u017eb\u00e1m a iPadom sa darilo, iPhonom sa a\u017e tak nedarilo!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Ako ka\u017ed\u00fd \u0161tvr\u0165rok, aj teraz spolo\u010dnos\u0165 Apple ozn\u00e1mila svoje finan\u010dn\u00e9 v\u00fdsledky za tret\u00ed fi\u0161k\u00e1lny \u0161tvr\u0165rok 2024, ktor\u00fd zodpoved\u00e1 druh\u00e9mu kalend\u00e1rnemu \u0161tvr\u0165roku (apr\u00edl a\u017e j\u00fan). Tieto v\u00fdsledky zauj\u00edmaj\u00fa nielen finan\u010dn\u00fdch analytikov a investorov, ale \u010dasto aj be\u017en\u00fdch fan\u00fa\u0161ikov zna\u010dky, preto\u017ee ke\u010f ich Apple oznamuje, usporad\u00fava aj konferen\u010dn\u00fd hovor s akcion\u00e1rmi, po\u010das ktor\u00e9ho prezr\u00e1dza mno\u017estvo zauj\u00edmav\u00fdch detailov, ktor\u00e9 n\u00e1m pribli\u017euj\u00fa, ako funguj\u00fa jednotliv\u00e9 div\u00edzie spolo\u010dnosti a ak\u00fdm smerom sa bud\u00fa ubera\u0165 v bl\u00edzkej bud\u00facnosti. \u010co sme sa teda dozvedeli z ozn\u00e1menia t\u00fdchto v\u00fdsledkov?<\/p>\n

\u010eal\u0161\u00ed rekordn\u00fd \u0161tvr\u0165rok – hlavn\u00fdmi \u0165ah\u00fa\u0148mi boli slu\u017eby a iPad<\/b><\/h1>\n

\"\"<\/a><\/p>\n

Za tret\u00ed fi\u0161k\u00e1lny \u0161tvr\u0165rok 2024 spolo\u010dnos\u0165 Apple vyk\u00e1zala tr\u017eby vo v\u00fd\u0161ke 85,8 miliardy USD a \u010dist\u00fd \u0161tvr\u0165ro\u010dn\u00fd zisk 21,4 miliardy USD v porovnan\u00ed s tr\u017ebami vo v\u00fd\u0161ke 81,8 miliardy USD a \u010dist\u00fdm \u0161tvr\u0165ro\u010dn\u00fdm ziskom 19,9 miliardy USD, v rovnakom \u0161tvr\u0165roku minul\u00e9ho roka. Spolo\u010dnos\u0165 Apple dosiahla v tomto \u0161tvr\u0165roku nov\u00e9 rekordy aj vo viacer\u00fdch oblastiach, najm\u00e4 v segmente slu\u017eieb. V\u00fdrazn\u00fd n\u00e1rast predaja zaznamenala aj kateg\u00f3ria iPadov, ktor\u00fa po nieko\u013ek\u00fdch v\u00fdrazn\u00fdch poklesoch op\u00e4\u0165 o\u017eivilo uvedenie nov\u00fdch iPadov Pro a iPadov Air.<\/p>\n

„Spolo\u010dnos\u0165 Apple dnes ozn\u00e1mila nov\u00fd rekord v tr\u017eb\u00e1ch za j\u00fanov\u00fd \u0161tvr\u0165rok vo v\u00fd\u0161ke 85,8 miliardy USD, \u010do je o 5 % viac ako pred rokom.<\/i> Po\u010das \u0161tvr\u0165roka sme s nad\u0161en\u00edm ozn\u00e1mili neuverite\u013en\u00e9 aktualiz\u00e1cie na\u0161ich softv\u00e9rov\u00fdch platforiem vr\u00e1tane Apple Intelligence, prelomov\u00e9ho syst\u00e9mu osobnej inteligencie, ktor\u00fd do jadra iPhonu, iPadu a Macu vklad\u00e1 v\u00fdkonn\u00e9 s\u00fakromn\u00e9 modely generat\u00edvnej umelej inteligencie.<\/i> Sme nad\u0161en\u00ed, \u017ee sa o tieto n\u00e1stroje m\u00f4\u017eeme podeli\u0165 s na\u0161imi pou\u017e\u00edvate\u013emi, a na\u010falej v\u00fdznamne investujeme do inov\u00e1ci\u00ed, ktor\u00e9 obohatia \u017eivoty na\u0161ich z\u00e1kazn\u00edkov, pri\u010dom sa riadime hodnotami, ktor\u00e9 s\u00fa hnac\u00edm motorom na\u0161ej pr\u00e1ce.“ – Tim Cook, gener\u00e1lny riadite\u013e spolo\u010dnosti Apple<\/i><\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

A ako sa vedenie spolo\u010dnosti Apple vyjadrilo k jednotliv\u00fdm prev\u00e1dzkov\u00fdm segmentom spolo\u010dnosti?<\/p>\n

iPhony<\/b><\/h1>\n

Tim Cook uviedol, \u017ee modely iPhone 15 dosiahli lep\u0161ie v\u00fdsledky ako modely iPhone 14. Spolo\u010dnos\u0165 Apple vraj dosiahla rekord v po\u010dte akt\u00edvne pou\u017e\u00edvan\u00fdch zariaden\u00ed. Pokia\u013e ide o iPhone 16, Cook povedal, \u017ee spolo\u010dnos\u0165 je „ve\u013emi nad\u0161en\u00e1“ z Apple Intelligence a \u00farovne hodnoty, ktor\u00fa bude poskytova\u0165 pou\u017e\u00edvate\u013eom. Apple Intelligence vraj bude „\u010fal\u0161\u00edm d\u00f4vodom na prechod na nov\u00e9 zariadenie“.<\/p>\n

\"Apple<\/p>\n

Tr\u017eby z predaja iPhonov v minulom \u0161tvr\u0165roku s\u00edce klesli, ale len o pomerne zanedbate\u013en\u00e9 jedno percento, tak\u017ee spolo\u010dnos\u0165 dosiahla tr\u017eby z predaja iPhonov vo v\u00fd\u0161ke 39,3 miliardy dol\u00e1rov.<\/p>\n

Apple Intelligence<\/b><\/h1>\n

O Apple Intelligence Cook povedal, \u017ee Apple sa u\u017e nem\u00f4\u017ee do\u010dka\u0165, ak\u00e9 \u00fa\u017easn\u00e9 veci v\u00fdvoj\u00e1ri s Apple Intelligence urobia. Cook o\u010dak\u00e1va, \u017ee v\u00fdvoj\u00e1ri bud\u00fa vo svojich aplik\u00e1ci\u00e1ch \u0161iroko uplat\u0148ova\u0165 Apple Intelligence s funkciami, ktor\u00e9 s\u00fa pou\u017eite\u013en\u00e9 pre mnoh\u00e9 typy aplik\u00e1ci\u00ed.<\/p>\n

\"Introducing<\/p>\n

Potvrdil, \u017ee Apple pl\u00e1nuje postupn\u00e9 zav\u00e1dzanie funkci\u00ed Apple Intelligence. Niektor\u00e9 funkcie pr\u00eddu nesk\u00f4r v priebehu roka, napr\u00edklad integr\u00e1cia ChatGPT so Siri by mala pr\u00eds\u0165 do konca tohto kalend\u00e1rneho roka. Povedal tie\u017e, \u017ee Apple investuje viac do umelej inteligencie a strojov\u00e9ho u\u010denia a pl\u00e1nuje tieto invest\u00edcie ka\u017edoro\u010dne zvy\u0161ova\u0165.<\/p>\n

iPady<\/b><\/h1>\n

\"iPad<\/p>\n

Spolo\u010dnos\u0165 Apple zaznamenala prudk\u00fd n\u00e1rast predaja iPadov v\u010faka uvedeniu iPadov Pro M4 a iPadov Air M2 v predch\u00e1dzaj\u00facom \u0161tvr\u0165roku. Predaj iPadov dosiahol 7,2 miliardy USD, \u010do je o 24 % viac ako 5,8 miliardy USD v predch\u00e1dzaj\u00facom \u0161tvr\u0165roku.<\/p>\n\n\n

Slu\u017eby<\/b><\/h1>\n

Spolo\u010dnos\u0165 Apple zaznamenala n\u00e1rast tr\u017eieb zo slu\u017eieb na 24,2 miliardy USD, \u010do predstavuje n\u00e1rast oproti 21,2 miliardy USD pred rokom a nov\u00fd historick\u00fd rekord v tr\u017eb\u00e1ch. Spolo\u010dnos\u0165 Apple ozn\u00e1mi, \u017ee v r\u00e1mci slu\u017eieb m\u00e1 viac ako miliardu platen\u00fdch predplatn\u00fdch, \u010do je nov\u00fd rekord.<\/p>\n

\"apple-services<\/p>\n

Finan\u010dn\u00fd riadite\u013e spolo\u010dnosti Luca Maestri uviedol, \u017ee Apple zaznamen\u00e1va stabiln\u00fd rast \u00farovne zapojenia z\u00e1kazn\u00edkov do svojho ekosyst\u00e9mu. Maestri tie\u017e povedal, \u017ee spolo\u010dnos\u0165 rob\u00ed „ve\u013emi dobr\u00fa pr\u00e1cu“ pri zlep\u0161ovan\u00ed kvality svojich slu\u017eieb a zvy\u0161ovan\u00ed mno\u017estva dostupn\u00e9ho obsahu. Apple pl\u00e1nuje pokra\u010dova\u0165 v prid\u00e1van\u00ed nov\u00e9ho obsahu pre Apple TV+ a Apple Arcade.<\/p>\n

Ostatn\u00e9 segmenty – Mac, Wearables<\/b><\/h1>\n

V\u00fdsledky ostatn\u00fdch segmentov spolo\u010dnosti Apple neboli ve\u013emi zauj\u00edmav\u00e9 a boli pribli\u017ene rovnak\u00e9 ako v porovnate\u013enom \u0161tvr\u0165roku minul\u00e9ho roka. Pr\u00edjmy z po\u010d\u00edta\u010dov Mac vzr\u00e1stli o dve percent\u00e1 na 7 mili\u00e1rd dol\u00e1rov, zatia\u013e \u010do pr\u00edjmy zo segmentu Home and Wearables (t. j. Apple TV, AirPods, Apple Watch a \u010fal\u0161ie) klesli o rovnak\u00e9 dve percent\u00e1 na 8,1 miliardy dol\u00e1rov.<\/p>\n

Spolupr\u00e1ca s E\u00da v oblasti dodr\u017eiavania pr\u00e1vnych predpisov<\/b><\/h1>\n

Spolo\u010dnos\u0165 Apple sa vyjadrila aj k tomu, ako pokra\u010duje v spolupr\u00e1ci s E\u00da na dodr\u017eiavan\u00ed novoprijat\u00fdch nariaden\u00ed Eur\u00f3pskej komisie. Pripome\u0148me, \u017ee kv\u00f4li t\u00fdmto nariadeniam Apple odlo\u017eil vydanie niektor\u00fdch d\u00f4le\u017eit\u00fdch nov\u00fdch funkci\u00ed v E\u00da, ako je konkr\u00e9tne Apple Intelligence. Maestri uviedol, \u017ee spolo\u010dnos\u0165 Apple na\u010falej rokuje s Eur\u00f3pskou komisiou o dodr\u017eiavan\u00ed z\u00e1kona o digit\u00e1lnych trhoch.<\/p>\n

\"P\u016fjde<\/p>\n

Tim Cook sa vyjadril, \u017ee spolo\u010dnos\u0165 Apple sa pred uveden\u00edm Apple Intelligence v Eur\u00f3pskej \u00fanii sna\u017e\u00ed pochopi\u0165 regula\u010dn\u00e9 po\u017eiadavky, ktor\u00fdm podlieha.<\/p>\n

V\u00fdh\u013ead na nasleduj\u00faci \u0161tvr\u0165rok<\/b><\/h1>\n

Spolo\u010dnos\u0165 Apple uviedla, \u017ee v septembrovom \u0161tvr\u0165roku o\u010dak\u00e1va medziro\u010dn\u00fd rast predaja podobn\u00fdm tempom ako v j\u00fani. O\u010dak\u00e1va sa, \u017ee tr\u017eby zo slu\u017eieb bud\u00fa r\u00e1s\u0165 dvojcifern\u00fdm tempom, podobne ako po zvy\u0161ok tohto roka. Hrub\u00e9 mar\u017ee sa o\u010dak\u00e1vaj\u00fa na \u00farovni 45,5 % a 46,6 %.
\nMac bude ma\u0165 pod\u013ea Maestriho n\u00e1ro\u010dn\u00e9 porovnanie s predch\u00e1dzaj\u00facim rokom, ke\u010f\u017ee letn\u00e9 vydanie 15-palcov\u00e9ho MacBooku Air na jese\u0148 2023 bude ma\u0165 ve\u013ek\u00fd vplyv na predaj. Na jese\u0148 tohto roka sa vraj Apple chyst\u00e1 uvies\u0165 aj nov\u00e9 MacBooky s \u010dipmi M4, ale vplyv ich predaja u\u017e nezasiahne aktu\u00e1lny letn\u00fd \u0161tvr\u0165rok.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ako ka\u017ed\u00fd \u0161tvr\u0165rok, aj Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":19834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[13],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nSpolo\u010dnos\u0165 Apple ozn\u00e1mila finan\u010dn\u00e9 v\u00fdsledky za predch\u00e1dzaj\u00faci \u0161tvr\u0165rok! 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