{"id":25616,"date":"2025-06-15T06:34:03","date_gmt":"2025-06-15T04:34:03","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=25616"},"modified":"2025-06-14T12:46:39","modified_gmt":"2025-06-14T10:46:39","slug":"je-apple-novym-microsoftom-90-rokov-stava-sa-z-technologickeho-vizionara-bezduchy-firemny-stroj","status":"publish","type":"post","link":"https:\/\/www.appleking.sk\/blog\/je-apple-novym-microsoftom-90-rokov-stava-sa-z-technologickeho-vizionara-bezduchy-firemny-stroj","title":{"rendered":"Je Apple nov\u00fdm Microsoftom 90. rokov? St\u00e1va sa z technologick\u00e9ho vizion\u00e1ra bezduch\u00fd firemn\u00fd stroj?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Pam\u00e4t\u00e1te si na spolo\u010dnos\u0165 Microsoft z 90. rokov? Kolos s miliardov\u00fdmi ziskami, ale z\u00e1rove\u0148 spolo\u010dnos\u0165, ktor\u00fa takmer nikto nemal r\u00e1d, t. j. nebola to lovebrand. Inov\u00e1cie stagnovali, softv\u00e9r bol naf\u00faknut\u00fd a nezauj\u00edmav\u00fd a spolo\u010dnos\u0165 sa viac s\u00fastredila na obchod ako na technologick\u00e9 revol\u00facie. A teraz \u00faprimne: znie v\u00e1m to povedome? Pridajte sa k n\u00e1m, ke\u010f sa pozrieme na to, \u010di sa Apple uber\u00e1 touto cestou a \u010di existuje nejak\u00fd sp\u00f4sob, ako sa tomuto \u010diernemu scen\u00e1ru vyhn\u00fa\u0165.<\/p>\n

Apple prestal riskova\u0165 – a v\u0161etci to vid\u00edme<\/h1>\n

Apple v roku 2025 u\u017e d\u00e1vno nie je tou odv\u00e1\u017enou, rebelantskou spolo\u010dnos\u0165ou, ktor\u00e1 svetu priniesla iPhone, iPod alebo prv\u00fd MacBook Air. Dnes je to predv\u00eddate\u013en\u00e1 spolo\u010dnos\u0165, ktor\u00e1 hr\u00e1 na istotu. Namiesto toho, aby ud\u00e1vala smer, doh\u00e1\u0148a konkurenciu. Namiesto revol\u00faci\u00ed prich\u00e1dzaj\u00fa „iter\u00e1cie“. A namiesto inov\u00e1ci\u00ed var\u00ed dvadsiaty model toho ist\u00e9ho.<\/p>\n

\"Whoever<\/a><\/p>\n

Zatia\u013e \u010do konkurencia experimentuje s nov\u00fdmi formami, umelou inteligenciou, flexibiln\u00fdmi displejmi a otvorenej\u0161\u00edmi platformami, Apple sa dr\u017e\u00ed svojej zlatej klietky: uzavret\u00fd ekosyst\u00e9m, minim\u00e1lne zmeny dizajnu zariaden\u00ed a ka\u017ed\u00fd rok nov\u00fd „SuperRetina XDR Ultra Pro Display“ len s dodato\u010dn\u00fdm slovom.<\/p>\n

Kde je t\u00e1 odvaha, ktor\u00fa mal Jobs, ke\u010f i\u0161iel s iPhonom proti v\u0161etk\u00fdm? Kde je ten \u0161t\u00fdl, ktor\u00fd zmenil hru s iPadom? Tim Cook premenil Apple na dokonal\u00fd stroj na peniaze – ale aj tie najlep\u0161ie stroje \u010dasom zhrdzavej\u00fa.<\/p>\n\n\n

Cook nie je Jobs – a Apple u\u017e nemus\u00ed by\u0165 prv\u00fd<\/h1>\n

Najnov\u0161ie funkcie iOS? To, \u010do mal Android pred 3 rokmi. Inteligencia Apple? Marketingov\u00fd v\u00fdkrik s obmedzenou dostupnos\u0165ou. Inov\u00e1cie ako „presunutie tla\u010didla“ alebo „lep\u0161ia tapeta“ nikoho neohromia. A \u017ee je nov\u00e9 zariadenie o 10 % r\u00fdchlej\u0161ie? Kto si to naozaj v\u0161imne?<\/p>\n

\"Steve<\/a><\/p>\n

Apple sa st\u00e1va \u010fal\u0161\u00edm Microsoftom z Ballmerovej \u00e9ry – je uzavret\u00fd vo svojom vlastnom svete, slep\u00fd vo\u010di zmen\u00e1m vonku a neschopn\u00fd prinies\u0165 nie\u010do, \u010do by skuto\u010dne pohlo svetom. Spolo\u010dnos\u0165 sa v\u017edy dr\u017eala svojej filozofie „nemus\u00edme by\u0165 prv\u00ed, ale mus\u00edme by\u0165 najlep\u0161\u00ed“, ale napr\u00edklad v oblasti umelej inteligencie Apple nie je prv\u00fd, ale ani z\u010faleka nie je najlep\u0161\u00ed, a to nielen v oblasti umelej inteligencie, spolo\u010dnos\u0165 \u010dasto zaost\u00e1va aj v in\u00fdch oblastiach.<\/p>\n

Ako sa m\u00f4\u017ee spolo\u010dnos\u0165 Apple zachr\u00e1ni\u0165?<\/h1>\n

Ak chce by\u0165 spolo\u010dnos\u0165 Apple op\u00e4\u0165 l\u00eddrom, mus\u00ed presta\u0165 hra\u0165 na istotu. Potrebuje l\u00eddra s v\u00edziou, odvahou poveda\u0165 nie kompromisom a schopnos\u0165ou riskova\u0165 aj za cenu kontroverzie. Otvorenos\u0165 (napr. podpora umelej inteligencie na v\u0161etk\u00fdch platform\u00e1ch, menej obmedzuj\u00faci App Store), odvaha investova\u0165 do nov\u00fdch kateg\u00f3ri\u00ed (zariadenia s prvou umelou inteligenciou, roz\u0161\u00edren\u00e1 realita) a n\u00e1vrat ku kultu dizajnu a pou\u017e\u00edvate\u013esk\u00e9ho z\u00e1\u017eitku s\u00fa kroky, ktor\u00e9 m\u00f4\u017eu Apple vr\u00e1ti\u0165 na v\u00fdslnie.<\/p>\n

\"Why<\/a><\/p>\n

Spolo\u010dnos\u0165 v\u0161ak v posledn\u00fdch rokoch za\u017eila aj svetl\u00e9 chv\u00edle – napr\u00edklad n\u00e1hlavn\u00e1 s\u00faprava Apple Vision Pro vyvolala medzi mnoh\u00fdmi fan\u00fa\u0161ikmi zna\u010dky podobn\u00e9 „nad\u0161enie“ ako kedysi iPod alebo iPhone. Od jeho uvedenia v\u0161ak uplynuli u\u017e viac ako dva roky a Apple tento produkt takmer nikam neposunul – napr\u00edklad iPhone alebo iPad sa za dva roky od svojho uvedenia do\u010dkali \u010fal\u0161\u00edch dvoch ve\u013emi inovat\u00edvnych gener\u00e1ci\u00ed a obrovsk\u00e9ho softv\u00e9rov\u00e9ho posunu, tak\u017ee Vision Pro „pre\u0161\u013eapuje“ na mieste, nedo\u010dkal sa \u017eiadnej hardv\u00e9rovej inov\u00e1cie a softv\u00e9rov\u00fdch inov\u00e1ci\u00ed je tie\u017e m\u00e1lo.<\/p>\n

Apple m\u00e1 teda nad \u010d\u00edm prem\u00fd\u0161\u013ea\u0165. Pokia\u013e v\u0161ak spolo\u010dnos\u0165 ka\u017edoro\u010dne l\u00e1me predajn\u00e9 rekordy, pravdepodobne sa toho nedo\u010dk\u00e1me. Je teda dos\u0165 mo\u017en\u00e9, \u017ee v bud\u00facnosti sa Apple stane len \u010fal\u0161ou bezpe\u010dnou, predra\u017eenou zna\u010dkou pre korpor\u00e1cie a bohat\u00fdch – a n\u00e1vratom k tomu, \u010do bolo kedysi synonymom technologickej revol\u00facie. A to my, jej fan\u00fa\u0161ikovia, ur\u010dite nechceme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pam\u00e4t\u00e1te si na Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":25614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[13],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nJe Apple nov\u00fdm Microsoftom 90. rokov? 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