{"id":29728,"date":"2026-02-05T07:06:16","date_gmt":"2026-02-05T06:06:16","guid":{"rendered":"https:\/\/www.appleking.cz\/blog\/?p=29728"},"modified":"2026-02-03T13:43:45","modified_gmt":"2026-02-03T12:43:45","slug":"apple-ma-za-sebou-najlepsi-stvrtrok-v-historii-iphone-a-sluzby-tahali-rekordne-vysledky-akym-kategoriam-sa-ale-nedarilo","status":"publish","type":"post","link":"https:\/\/www.appleking.sk\/blog\/apple-ma-za-sebou-najlepsi-stvrtrok-v-historii-iphone-a-sluzby-tahali-rekordne-vysledky-akym-kategoriam-sa-ale-nedarilo","title":{"rendered":"Apple m\u00e1 za sebou najlep\u0161\u00ed \u0161tvr\u0165rok v hist\u00f3rii: iPhone a slu\u017eby \u0165ahali rekordn\u00e9 v\u00fdsledky. Ak\u00fdm kateg\u00f3ri\u00e1m sa ale nedarilo?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Apple sa znova vytiahol. Kalifornsk\u00fd gigant ozn\u00e1mil finan\u010dn\u00e9 v\u00fdsledky za prv\u00fd fi\u0161k\u00e1lny \u0161tvr\u0165rok roku 2026, ktor\u00fd tradi\u010dne zah\u0155\u0148a viano\u010dn\u00e9 obdobie (teda 4. kalend\u00e1rny \u0161tvr\u0165rok 2025), a \u010d\u00edsla s\u00fa viac ako p\u00f4sobiv\u00e9. Firma dosiahla v\u00f4bec najlep\u0161\u00ed \u0161tvr\u0165rok vo svojej hist\u00f3rii a potvrdila, \u017ee kombin\u00e1cia siln\u00e9ho hardv\u00e9ru a \u010doraz d\u00f4le\u017eitej\u0161\u00edch slu\u017eieb funguje lep\u0161ie ako kedyko\u013evek predt\u00fdm. Ako si teda viedli jednotliv\u00e9 segmenty, \u010domu sa darilo a \u010domu naopak menej? Po\u010fte sa na to s nami pozrie\u0165!<\/span><\/span><\/p>\n

iPhone v najlep\u0161ej forme za cel\u00fa hist\u00f3riu<\/span><\/span><\/b><\/h1>\n

Za tri mesiace kon\u010diace 27. decembra 2025 Apple ut\u0155\u017eil 143,8 miliardy dol\u00e1rov, \u010do znamen\u00e1 medziro\u010dn\u00fd rast o 16 %. \u010cist\u00fd zisk sa vy\u0161plhal na 42,1 miliardy dol\u00e1rov a zisk na akciu dosiahol hodnotu 2,84 dol\u00e1ra. To v\u0161etko v\u00fdrazne prekonalo o\u010dak\u00e1vania analytikov – a z\u00e1rove\u0148 aj s\u013eub, ktor\u00fd Tim Cook dal investorom u\u017e na jese\u0148.<\/span><\/span><\/p>\n

\"aapl<\/p>\n

Hlavn\u00fdm \u0165ah\u00fa\u0148om v\u00fdsledkov bol jednozna\u010dne iPhone. Tr\u017eby z predaja telef\u00f3nov dosiahli 85,3 miliardy dol\u00e1rov, \u010do predstavuje medziro\u010dn\u00fd rast o zhruba 23 %. iPhone tak za\u017eil v\u00f4bec najsilnej\u0161\u00ed \u0161tvr\u0165rok v hist\u00f3rii, a to naprie\u010d v\u0161etk\u00fdmi regi\u00f3nmi sveta.<\/span><\/span><\/p>\n

\"aapl<\/p>\n

Pod\u013ea Tima Cooka bol dopyt po iPhone \u201ejednoducho ohromuj\u00faci\u201c. Nov\u00e1 gener\u00e1cia iPhonu si viedla skvele nielen v tradi\u010dne siln\u00fdch trhoch, ako s\u00fa USA alebo Eur\u00f3pa, ale extr\u00e9mne siln\u00fd rast pri\u0161iel aj z \u010c\u00edny, kde tr\u017eby vysko\u010dili takmer o 38 %. Apple tu navy\u0161e zaznamenal rekordn\u00fd po\u010det pou\u017e\u00edvate\u013eov, ktor\u00ed pre\u0161li zo star\u0161ieho iPhonu na nov\u00fd model.<\/span><\/span><\/p>\n

Slu\u017eby ako stabiln\u00fd motor rastu<\/span><\/span><\/b><\/h1>\n

Ve\u013ek\u00fa rados\u0165 Applu rob\u00ed aj segment slu\u017eieb. Ten priniesol tr\u017eby vo v\u00fd\u0161ke 30 mili\u00e1rd dol\u00e1rov, \u010do je op\u00e4\u0165 historick\u00fd rekord a medziro\u010dn\u00fd rast o 14 %. Darilo sa prakticky v\u0161etk\u00e9mu \u2013 od App Store, cez Apple Music, platobn\u00e9 slu\u017eby a\u017e po iCloud.<\/span><\/span><\/p>\n

\"Apple<\/a><\/p>\n

Zauj\u00edmavos\u0165ou je aj v\u00fdrazn\u00fd rast Apple TV+, kde Apple hl\u00e1si medziro\u010dne o 36 % vy\u0161\u0161iu sledovanos\u0165. Firma navy\u0161e \u010falej posil\u0148uje svoj ekosyst\u00e9m: po\u010det akt\u00edvnych zariaden\u00ed v pou\u017e\u00edvan\u00ed prekro\u010dil hranicu 2,5 miliardy kusov, \u010do je obrovsk\u00fd z\u00e1klad pre \u010fal\u0161\u00ed rozvoj slu\u017eieb aj nov\u00fdch funkci\u00ed, vr\u00e1tane Apple Intelligence.<\/span><\/span><\/p>\n

iPad \u013eahko r\u00e1stol, Mac a pr\u00edslu\u0161enstvo str\u00e1ca<\/span><\/span><\/b><\/h1>\n

Nie v\u0161etk\u00fdm produktov\u00fdm kateg\u00f3ri\u00e1m sa ale darilo rovnako. iPad si polep\u0161il o zhruba 6% a ut\u0155\u017eil 8,6 miliardy dol\u00e1rov, pri\u010dom Apple hovor\u00ed o rekordnom po\u010dte nov\u00fdch u\u017e\u00edvate\u013eov aj „upgraderov“.<\/span><\/span><\/p>\n

\"Pou\u017eitie<\/a><\/p>\n

Naopak Mac zaznamenal medziro\u010dn\u00fd pokles tr\u017eieb o zhruba 7 % na 8,4 miliardy dol\u00e1rov. Podobne dopadol segment Wearables, Home a Accessories (Apple Watch, AirPods, AirTagy a \u010fal\u0161ie), ktor\u00fd klesol o zhruba 2 %. Apple ale upozor\u0148uje, \u017ee v\u00fdsledky tu negat\u00edvne ovplyvnili dod\u00e1vate\u013esk\u00e9 obmedzenia, napr\u00edklad v AirPods Pro.<\/span><\/span><\/p>\n\n\n

Vysok\u00e9 mar\u017ee a ve\u013emi dobr\u00fd v\u00fdh\u013ead<\/span><\/span><\/b><\/h1>\n

Pozit\u00edvnou spr\u00e1vou je aj hrub\u00e1 mar\u017ea, ktor\u00e1 dosiahla 48,2 %, \u010do je v\u00fdrazne viac ako pred rokom. Apple navy\u0161e vygeneroval takmer 54 mili\u00e1rd dol\u00e1rov prev\u00e1dzkov\u00e9ho cash flow a akcion\u00e1rom vr\u00e1til zhruba 32 mili\u00e1rd dol\u00e1rov formou dividend a sp\u00e4tn\u00e9ho odk\u00fapenia akci\u00ed.<\/span><\/span><\/p>\n

\"Apple<\/a><\/p>\n

Do \u010fal\u0161ieho \u0161tvr\u0165roka firma vstupuje sebavedome. Apple o\u010dak\u00e1va medziro\u010dn\u00fd rast tr\u017eieb o 13 a\u017e 16 % a udr\u017eanie ve\u013emi vysok\u00fdch mar\u017e\u00ed. Ako Tim Cook na z\u00e1ver hovoru s investormi zhrnul: \u201eBolo to \u0161tvr\u0165rok pln\u00fd rekordov \u2013 a m\u00e1me pln\u00fa d\u00f4veru, \u017ee to najlep\u0161ie m\u00e1 Apple e\u0161te len pred sebou.\u201c<\/span><\/span><\/p>\n

A pokia\u013e bud\u00fa iPhone a slu\u017eby pokra\u010dova\u0165 v nastavenom tempe, nie je to v\u00f4bec nere\u00e1lny scen\u00e1r.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Pokra\u010dovat ve \u010dten\u00ed…<\/a><\/p>\n","protected":false},"author":21716,"featured_media":29726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_options":[]},"categories":[13],"tags":[],"jetpack_publicize_connections":[],"yoast_head":"\nApple m\u00e1 za sebou najlep\u0161\u00ed \u0161tvr\u0165rok v hist\u00f3rii: iPhone a slu\u017eby \u0165ahali rekordn\u00e9 v\u00fdsledky. Ak\u00fdm kateg\u00f3ri\u00e1m sa ale nedarilo? - AppleKing Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.appleking.sk\/blog\/apple-ma-za-sebou-najlepsi-stvrtrok-v-historii-iphone-a-sluzby-tahali-rekordne-vysledky-akym-kategoriam-sa-ale-nedarilo\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple m\u00e1 za sebou najlep\u0161\u00ed \u0161tvr\u0165rok v hist\u00f3rii: iPhone a slu\u017eby \u0165ahali rekordn\u00e9 v\u00fdsledky. Ak\u00fdm kateg\u00f3ri\u00e1m sa ale nedarilo? - AppleKing Blog\" \/>\n<meta property=\"og:description\" content=\"Apple sa znova vytiahol. 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